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Our Story


One day, the roads of four people crossed. From the North came Anousheh, from the West, Didier, from the East, Saad and from the South, Loay. The first one brought her feel of Fashion, the second had spent years in the world of luxury cosmetics, the third was passionate about online marketing and the fourth one knew the secrets of consumers in the Middle East.

It all came very logically. There were beautiful local and international brands, there were consumers in love with these brands, and there was a crisis affecting them all. There were regular stores and new malls for entertainment, and there were new technologies making life easier. There were online private sales emerging everywhere in the world, and there was 2010, the year when everyone expected Online to explode in the Middle-East.

Fashionation.me was born!
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