Fashionation.me launched its operations this week, bringing to the Middle East the globally acclaimed concept of Online Private Sales. Www.fashionation.me is the first by-invitation only shopping club in the Middle East, making Luxury and Lifestyle brands available to its members at prices up to 70% off their original retail price.

As a specialist online retailer, Fashionation.me offers a variety of luxury products such as designer and lifestyle clothing, designer accessories, beauty, home ware, travel ware and entertainment items.

Fashionation.me has sales events every day, organised in relation to specific brands or themes. All sales events take place exclusively on the site, last for a few days only and feature a selection of items from the most attractive designers and brands. The totality of the merchandise is available at the start of each sale: 7:00am KSA time / 8:00am UAE time. The site operates on a first come, first served basis, so logging on early is essential for shoppers who don’t want to miss the best offers. The sales events are only available to the members of the site.

Managing Director and founder Didier Picard, a former General Manager at the Estée Lauder Group of Companies in the Middle East and India, comments on the launch of Fashionation.me: “Fashionation.me is a Middle-Eastern venture; we select our collections locally and directly from the brands and their official representatives in the region, who are happy to propose some excess stock at very attractive prices. We are a transparent, selective and reliable way of channelling these products to consumers, who may not have been able get to them while they were available at retail, or missed the opportunity. Brands accept to offer these goods on Fashionation.me at a reduced price with the commitment on our part that we will sell these products only to our members and that we will maintain the Brands’ standards that they have established for themselves.”

“At Fashionation.me, we like to think of ourselves not only as a select shopping club, but more as a new territory in the Middle East, the ‘Nation of Fashion’, a place where smart shoppers can celebrate their individuality and indulge themselves more frequently with beautiful items at a bargain”. Admission to Fashionation.me is free and by-invitation only. There are three ways to be admitted: Members can be invited by Fashionation.me directly; or they can be sponsored by a friend who is already a permanent resident or a citizen; or they can apply for a visa to visit the Nation by logging onto the site. Applications are reviewed regularly and a few visitor visas granted every day.

About Fashionation.me
Fashionation.me started in March 2010 as the Middle East’s first online fashion and lifestyle shopping realm of favourite brands available during daily sale events. Fashionation.me celebrates the individuality of its citizens’ style statements and encourages fashion, freedom, and respect for the planet. Fashionation.me is a division of the Collection FZ LLC, a company registered with the Dubai Technology and Media Free Zone Authority. It has its offices in Dubai Internet City. For further information info@fashionation.me www.fashionation.me